The SMO or Social Media Optimization refers to the actions carried out in social media (forums, blogs, social networks ...) and the optimization of these to achieve the marketing and / or communication objectives set in the digital marketing plan .
With target or public obejtivo we refer to that group of people that due to its qualities and characteristics has a high potential, or there is a high probability that it may become in the future a consumer of our product or service. It is therefore the group of people that all the marketing efforts must focus on to attract them to our brand. That is to say, it is all that person who can become interested in what we sell.
The pixel of Facebook is an analysis tool with which you can measure the effectiveness of your advertising. You can use the Facebook pixel to know the actions that people perform on your website and reach the publics that interest you.
Retargeting is one of the most powerful marketing techniques that is used to "recapture" a consumer who, due to his previous behavior, saw that he has some kind of interest in our company or in our product but that for some reason he abandoned the registration process , subscription or purchase. In order to apply a retargeting campaign on Facebook, it is necessary to have the Facebook Pixel created and installed.