Greenery: Color of the Year 2017

Greenery, also known as 15-0343, has been called by the American company Pantone 'Color of the year 2017'. Although it was just over a month when this announcement was made, it is at this time when it is starting to be used, not only in the new collections from the world of fashion and interior design, but also in graphic design.

As explained by the executive director of the Pantone Color Institute, Leatrice Eiseman, "Greenery comes in strongly in 2017 and offers us the confidence we crave in the tumultuous social and political context in which we live. By satisfying our growing desire to rejuvenate, revitalize and unite, it symbolizes the reconnection we seek with nature, with ourselves and with a broader sense of our lives. " Therefore, "a refreshing and revitalizing tone that is a symbol of new beginnings".

"This fresh and spicy yellow-green tone, which evokes the first days of spring when the color of nature revives, is restored and renewed" must be considered when launching a new project, since "it induces to breathe deeply, oxygenate and reinvigorate". In addition, "Greenery refers to the emblematic search of personal passions and their vitality".


Throughout recent years there are many currents of research that have been commissioned to study, even more if possible, the importance of color in the different types of marketing that can be found today. Nerea Orgambides, graphic designer of Publitony, explained in 'The design of a logo' that "colors are capable of awakening different feelings in people", thus referring to the Psychology of color.


Publitony is very aware of its importance, for this reason it has a team of highly specialized professionals to help select the right color when launching a graphic design of any kind; either Basic, Premium, Deluxe and / or Exclusive. If brands like Balenciaga, Gucci or Kenzo have already begun to consider Greenery ... Why do not you?


Launch yourself to start a project with the help of Publitony and you will realize that la vie en 15-0343 can be wonderful, as well as a success.

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